Press conference with four men sitting at a table with microphones and water bottles, a backdrop with Texas Rangers logos, and a man standing at a podium.

Getting Your Story Out There

If you are an athlete, sports organization, or sports-adjacent non-profit looking to amplify your story, promote an event, or help drive fundraising, here’s what working together looks like.

Working Together

  • Crafting and distributing media pitches that connect your philanthropic story or event with the right outlets. This means building and maintaining relationships with reporters, finding the angle that will make your story land, and knowing when to push and when to go in a different direction.

    Includes:

    •       Media outreach strategy and pitch writing

    •       Press release and media alert writing and distribution

    •       Spokesperson and executive media training

    •       Media relationship development and warm introductions

  • Writing op-eds, Q&As, and long-form content in your voice. I spend time understanding how you think, the themes you come back to, and the way you talk about the work that means the most to you. The result is content that sounds like you because it genuinely reflects how you see the world.

    Includes:

    •       Op-eds and thought leadership pieces

    •       Q&As and interview preparation documents

    •       Foundation and nonprofit communications content

    •       Donor-facing communications

    •       Social media content in your voice

  • Developing the core messaging frameworks that help you communicate your philanthropic mission clearly and consistently to both internal and external audiences. Talking points, interview prep documents, and audience-specific content so everyone on your team is working from the same page.

    Includes:

    •       Organizational messaging and talking points

    •       Interview prep and Q&A documents

    •       Audience-specific content frameworks

    •       Crisis communications preparation

  • Strategic counsel on how to approach a media opportunity, frame a narrative, or change direction when appropriate. We work together to analyze opportunities, review media campaigns, and develop storylines.

    Includes:

    •       Communications strategy and planning

    •       Media opportunity assessment

    •       Narrative development and positioning

    •       Campaign and pitch review

A woman with braided red hair filming a group of people in a meeting room with a camera mounted on her shoulder.

How I Work

I work on a project basis and on retainer, depending on what makes sense for your goals. No long-term contracts are required. If you are not sure which type of support fits your situation, I’m happy to discuss that with you.

Schedule a Free 30-Minute Call

Testimonials

  • "Jason had the respect of everyone in our clubhouse. He genuinely cared about every one of us, and we knew he had our backs. He put in the work to make sure we were prepared when speaking to the media, and he was there for everyone, whether things were going well or not. With nearly two decades as a professional baseball player, I understand that's the kind of support you don't take for granted."

    Jason Heyward, MLB Outfielder,
    16 Seasons (2010-25),
    5x Gold Glove Winner

  • "I've worked alongside Jason for many years and most recently on philanthropic communications for our professional athlete clients. Jason brings a rare combination of deep sports media expertise and genuine passion for impact-driven storytelling. He's one of those rare collaborators who delivers excellent work while somehow making the whole process feel effortless. Jason is a total pro and genuinely a joy to work with."

    Connie Falcone, Founder/CEO, Firefly Athlete

  • "Jason and I have been friends and colleagues for a long time, including 14 seasons together running media relations for the Chicago Cubs and a memorable 2016 World Series championship season. While he's reliable and dedicated, what really stands out to me is his honesty and genuine care for the people around him. He helped to build an environment at the Cubs where the media felt welcomed, and our players and staff felt supported. He told the story of our team every single day with real pride. I trust Jason completely, and any organization that gets to work with him is lucky to have him."

    Peter Chase,
    Baseball Communications Director,
    Detroit Tigers

  • “It was a tremendous privilege to work alongside Jason. He provided amazing aid and guidance, along with unparalleled professionalism to everyone that he came across. I never felt more comfortable in addressing any situation due to his preparation and attention to detail. I always trusted his point of view and heavily relied on his advice day in and day out. He has a positive impact on everyone around him and is someone that you want on your team.”

    Kyle Hendricks, MLB Pitcher,
    12 Seasons (2014-25),
    2016 WS Champion

Ready to Tell Your Story?